Rich Robinson // User Experience Leader & Advocate
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Zonar - Design System

Zonar Systems // Design System

Saving time and money while improving customer service and satisfaction

The problem

Being a 20 year old company, Zonar Systems had understandably amassed a significant amount of technical debt and UI inconsistencies across its various platforms and products. Furthermore, product teams were working in silos and building similar features in different ways, wasting cycles and compounding UI inconsistencies.

My solution

This was a complicated, multi-faceted initiative that touched every aspect of Zonar’s product delivery organization. Over the course of multiple years, I led the effort to develop a design system and pattern library (called DSPLY for “Design System, Pattern Library, and YOU”) to be used across all product teams at Zonar Systems. The need for Design Systems goes hand in hand with the need for scale, efficiency, and consistency in Design. 

When designs are consistent, it is much easier for users to learn how a UI works, and builds trust between the user and a product.

My team’s goal was to deliver a set of design principles, a library of UI components in Figma for use by the Design Team, a pattern library of web components for use by the various product engineering teams. But before any of this could happen, we had to get executive sponsorship onboard with our plan.

My Contribution

  • Design system strategy & governance

  • Organizational leadership

  • Process development

  • Accessibility & internationalization

  • Story mapping

  • User story writing

  • Cross-functional collaboration 

  • Responsive & adaptive design 

  • Design documentation

 
 

The Proposal

Before anything can change, the work needed to be approved and prioritized by Executive Leadership. That meant clearly defining the problem, concisely explaining how a Design System would solve it, and building a case for why this work should be prioritized.

 

A slide from my pitch deck to Senior Leadership to help them understand why a Design System should be prioritized.

A slide from my pitch deck to Senior Leadership to help them understand why a Design System should be prioritized.

A slide from my pitch deck to Senior Leadership to help them understand why a Design System should be prioritized.

A slide from my pitch deck to Senior Leadership to help them understand why a Design System should be prioritized.

It is always better to not just tell, but also show the evidence of design inconsistencies.

 

Because a design system is an investment, I need to show leadership exactly how much money a library of reusable components could save the company, to make certain it would be an investment worth making. As it happens, a design system and pattern library could save Zonar more than $9 million over five years.

 

Proposed Timeline and Deliverables

Developing Guiding Principles

The Figma Component Library

The Audit

 

One of the first things we needed to do was to align multiple instances of code components to our Figma design components.

 

Component Documentation

Updating Processes

Virtual whiteboard of a story mapping session with Zonar’s Front End Engineering Team


Read more

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Read how my UX Management team proposed a new way of approaching Agile development to better include Design and improve release quality.

Read about how I lead teams and promote UX and Design within organizations.