Profile

User experience leader & advocate with 15+ years of experience leading teams to solve complex problems and deliver impactful digital experiences. Skilled in creating design systems, driving user research, and improving product efficiency. 

Proven track record in launching mobile apps, optimizing internal tools, and unifying web properties. Collaborative, process-driven, and passionate about designing for people to achieve business goals. Focused on continuous improvement and fostering user-centric solutions to drive productivity and business outcomes.

RECENT EXPERIENCE

Zonar Systems, Seattle, WA
Senior UX Manager, Operations // March 2022 - March 2025

• Led designers and engineers in creating a Design System and Pattern Library, boosting productivity by 38% and saving Zonar an estimated $9.04M over five years.

• Collaborated with senior leadership to define and execute a global, data-driven platform strategy leading to a 57% increase in adoption of our next-generation platform.

• Optimized cross-disciplinary processes and fostered professional growth for direct reports.

• Championed Zonar’s first comprehensive customer behavior metrics, enhancing data-driven decision-making across the product ecosystem.

• Drove organizational change for adoption of UX Best Practices, increasing NPS by 35% YoY by aligning product design with user needs.

Principal UX Designer // February 2019 - March 2022

• Revamped internal tools, reducing customer support call times by 42% (5 minutes per call).

• Led cross-functional design efforts for a suite of complex, responsive web applications, setting UI standards and mentoring junior designers.

Senior UX Designer // November 2016 - January 2019

• Worked with Engineers and Product Managers to design, build, and release Zonar’s first publicly available mobile app based on validated user research and market fit analysis.

BlinkUX, Seattle, WA
Lead UX Designer (contract) // April 2016 - November 2016

• Led user research, interviews, screening, usability testing, and analysis, presenting key insights to clients and executives to drive strategic design decisions. 

Fell Swoop, Seattle, WA
Lead UX Designer // February 2014 - March 2016

• Designed and delivered a range of UX artifacts—including sketches, journey maps, user stories, wireframes, and interactive prototypes—to effectively communicate design concepts to clients.

• Led user research initiatives, including interviews and usability studies, to gather insights and develop user personas that informed design decisions across multiple projects.

Education

BFA Visual Design, Electronic Imaging 
University of Massachusetts // Dartmouth, MA
3.88 GPA, Dean’s List both semesters

Associate of Science, Multimedia & Web Design
New England Institute of Technology // Cranston, RI
3.78 GPA, Dean’s List all six semesters

SELECTED ACHIEVEMENTS

Design System Launch. Developed and released Zonar Systems’ first design system, improving design consistency and scalability.

YMCA Web Redesign. Led Seattle YMCA website overhaul, increasing sales by 20% and new memberships by 40%.

UX Discipline Founder. Established the UX practice at Skookum Digital Works, defining processes and best practices.

User Research Impact. Championed qualitative and quantitative research, driving up to a 30% increase in conversion rates.

CORE COMPETENCIES

• Cross-Functional Leadership

• User-Centered Design 

• UX Strategy Development

• Accessibility

• Data-Driven Decision Making 

• Agile & Scrum Methodologies

• Process Optimization 

• Stakeholder Management

• Mobile-First & Responsive Design 

• Product Strategy

• Mentorship & Development

• User Research & Testing 

• Mentorship & Coaching

• Team Leadership

• Presentation & Storytelling 

ABOUT ME

When I’m not running discovery workshops, conducting UX studies, or building style guides, I’m usually planning the next adventure in my long-running Dungeons & Dragons campaign, painting, cooking dinner for my wife, or taking my three dogs for a walk.

My references are available upon request.